During the 1900's a woman's job was mainly to stay at home, cook, clean and take care of her family. However, all of that changed during World War II. Women were encouraged to work, when there was a severe labor shortage. "Faced with a critical need for manpower, the nation turned to womanpower" Streitmatter 144. The government initiated the propaganda campaign that lured women into working. Their most popular was "Rosie the Riveter".
In chapter 9, Streitmatter discusses how Rosie the Riveter was your ideal woman worker. WWII gave women hope in showing that they could make something of themselves, other than being the average housewife. "There is no example in which a class or group of people who have once succeeded in expanding the area of their lives is ever persuaded again to restrict it" states Dorothy Thompson pg 144.
Encouraging more women to work, the media definitely played their part from the circulation of newspapers to magazines. Such as, the New York Times, Newsweek and the Christian Science Monitor. Most importantly, the radio. KJR aired twice a week explaining the importance and details of the women's workforce. "Newspapers also glamorized working women in their news stories" Streitmatter 147. The women were admired for their superior work, and performing some jobs better than the men could.
I truly believe that these women have shaped the way women today are praised for their work ethic. Just for the fact that we are females, does not mean that we can't work just as hard as men, or even better.